Why Are the Hyperscalers Building So Many Cables With Weird Routing?
Google is a good example. The Umoja cable directly links South Africa to Australia. Humboldt links Chile to Australia. There is also a new planned cable directly linking the Indian East Coast to South Africa. No carrier consortium would ever entertain lighting such routes. The answer is simple. As Google revenues become bigger and bigger, the opportunity cost per millisecond of any network disruption rises. More money is lost per unit of time and hence it makes sense to plough more resources into resiliency. As economists say, marginal benefit exceeds marginal cost. Google isn't building South Africa to India because there is a flood of traffic between the two countries. A key reason to do is greater routing options and hence a more stable network. The other part of the answer is Google's cloud aspirations. Its current global market share is 15% versus Microsoft at 20% and Amazon's 28%. In other words, it is playing catch up. Now Amazon has most of the Fortune...